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Behind the beak of Club Penguin: would you let your child play?

Club Penguin is no hybrid chocolate bar.

It’s a browser MMO about cartoon penguins and their snowy online world of mini-games and igloo decorating. It’s a giant; a business boasting 150 million registered accounts and 10 to 15 million active monthly users. And a portion of those pay £5 every month.

Lane Merrifield created it for his children.

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