Behind the beak of Club Penguin: would you let your child play?
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January 27, 2012
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Tags: Beak, Cartoon, Child Play, Chocolate Bar, Club Penguin, Giant, Lane Merrifield, Mini Games, Mmo, Online Games, Penguin, Penguins, Play Club, World Games
Club Penguin is no hybrid chocolate bar.
It’s a browser MMO about cartoon penguins and their snowy online world of mini-games and igloo decorating. It’s a giant; a business boasting 150 million registered accounts and 10 to 15 million active monthly users. And a portion of those pay £5 every month.
Lane Merrifield created it for his children.